Local business is essential business
Local small businesses are the heart of every community. In a flood of information via modern day global media and advertising platforms we often keep forgetting that. The quality of a product itself is often overlooked by the appearance of studio filmed imagery which does not necessarily mean the optimal purchase.
Small businesses provide the fuel for the engine of modern economies. Today, some of the world’s largest corporations started out as small businesses. McDonald’s, for example, started out as a single hamburger stand in San Bernardino, California. Walmart was originally a store called Walton’s 5 & 10 in the town of Bentonville, Arkansas.
If you go back over 500 years, then you’ll realize that virtually everybody was running a small business of some form or another. Farmers, for example, were running a small business selling grain to merchants in the cities. Merchants were running a small business buying grains from farmers and flipping it for a profit at markets. Market owners were running a business by renting out stalls to merchants. Put simply, the vast majority of people in Roman times, the Middle Ages, and the Medieval Period were in business for themselves.
We believe that supporting our local businesses, by buying the supplies needed for crafting our products is essential in order to maintain the best possible quality of our products. Personal contact and endless coordination turned out to be the best quality assurance mechanism we could ever achieve. In addition to that, during the COVID-19 global pandemic, when most of the globally oriented supply chains got somehow disrupted, our strategy turned out to be brilliant.
There were a lot of questions around what is an essential business in the early days of pandemic lockdowns in our country and our answer to that can’t be more obvious: Local small family business is the most essential business.